The Vietnam War: The Tet Offensive :: Vietnam War Essays

In the mid to late 1960's the Vietnam Conflict was enormously questionable. This is basically because of the way that it was an undeclared war and was being battled with hazy targets. It was battled chiefly by Viet Cong guerillas and the NVA from the North and by the USA and ARVN from the south. All through the contention it showed up as though the South was winning; up until one climatic fight that ended up being a disappointment militarily; it is known as the Tet Offensive. The Tet Offensive began with diversionary assaults on Khe Sanh on January 21. It started with a concentrated cannons flood and digging in troops around the edge so they could get ready further ambushes on Khe Sanh's protections. This made the US move their soldiers up so as to shield against the adversary interruption. By making the US move their soldiers from their situations in the other significant urban communities, the North had made an open door for an assault on those refers to. At that point subsequent stage of the arrangement was to penetrate the significant urban communities of the South like Saigon and Hue with VC and NVA fighters. It is astonishing how successfully the VC and NVA snuck their officers into the urban communities, in light of the fact that lone few them really got captured. They pulled this off by sending their men in gradually, for the most part by twos or threes, masked as displaced people, laborers, laborers, and ARVN officers on vacation. Their weapons were pirated in independently in bloom trucks, final resting places, and trucks that looked as though they were loaded up with nourishment for the regular citizens. With everything taken into account the measure of troops in these urban communities rose to around 5 forces. When the North had achieved its objectives of diverting the United States troopers and penetrating its watched urban areas they chose to assault; they picked a day assigned for détente, the Vietnamese New Year of Tet. On January 31st, in the early hours of the morning, the NVA and VC troops and commandoes started the Tet Offensive by assaulting essentially every significant city and town; including a large portion of the significant bases and runways. The vast majority of the assaults made dropped by all out amazement and caused a whirlwind of mayhem among the US fighters who endeavored to safeguard their posts. A case of one of these assaults is the one propelled against the US government office in Saigon. In Saigon, nineteen VC commandoes endeavored to shoot their way through the fundamental entryways of the US consulate and murdered two of the 5 MP's on the job.

Definition of Groupthink. Retrieved from free essay sample

I have consistently had an alternate thought of what mindless obedience truly implies, to me I thought of it as a poorly conceived notion from somebody among a gathering of individuals that had not been voiced apparently in light of the fact that the individual having this idea needs certainty or support. Increasingly like attempting to evidence to your colleagues that a thought of utilizing an obsolete strategy to focus on a youthful group isn't the best thought In its own definition Wikipedia(2013) depicts mindless obedience as a mental marvel that happens inside a gathering of individuals, wherein the craving for concordance or congruity in the gathering brings about a wrong or degenerate dynamic result, while it can likewise be seen as the act of reasoning or settling on choices as a gathering in a manner that demoralizes innovativeness or individual obligation. Every single diverse rendition of what it is yet in addition giving a point by point well round thought and portrayal. We will compose a custom exposition test on Meaning of Groupthink. Recovered from or then again any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Genuine instances of oblivious conformity circumstances as concentrated by Janis in the book â€Å"fiascoes† are, for example, the United States government inability to foresee the Pearl Harbor assaults, the Bay of Pigs intrusion, the acceleration of Vietnam War, and the doomed prisoner salvage in Iran (Janis,1972) Some ongoing past instances of mindless compliance would be in the rushed dynamic of the Bush organization and Congress to seek after an attack of Iraq dependent on an arrangement of â€Å"preemptive utilization of military power against fear mongers and maverick nations.† It is certainly an irrefutable reality that mindless obedience has been a huge piece of dynamic in the United States government for quite a while. At this very moment, apparently the best present case of mindless obedience that the American government is confronting is the Obama Care. This is so on the grounds that some may consider it to be a lion's share of democrat pioneers declining to see or relate to various thoughts that are outside theirs, in this way prompting what analyst consider as a psychological inadequacy normally known as oblivious conformity. â€Å"Groups influenced by mindless conformity overlook choices and will in general take silly activities that dehumanize other groups† (Janis, 1972). I discovered it rather fascinating perusing the article by the net counselor to bring out reasons with respect to why the Obama care was made affected by oblivious conformity. The net counselor article peruses â€Å"the quiet assurance and reasonable consideration act or â€Å"Obama Care† was passed by dominant part of the then Democratic House. The house administration under Nancy Pelosi (D-CA) would not permit the US senate of any gathering to try and consider discussing, not to mention deciding on Obama care. The house by passed the whole U.S. senate by utilizing a disputable self-executing rule or â€Å"deem and pass† system at that point immediately sent it to president Obama to sign†(Net consultant). This draws out the inquiry, consider the possibility that the Democratic Party had not settled on such an unreasonable choice to pass the Obama Care, would it have had any effect on account of the administration shutdown. Since the primary explanation that prompted the vast majority of the republican individuals to restrict raising the obligation roof that would have kept the administration from closing down was basically a difference in the Obama care. This is questionable in the two sides since the republican party may likewise have settled on an oblivious conformity choice to forestall the Obama care under any conditions, prompting an administration shutdown that has gouged the administration obligation significantly more, amusingly an issue that they (republican gathering) are attempting to keep away from with the Obama care. The US is built up in two very much characterized parties and many are the occasions that the clashing perspectives from each gathering, settles on it harder to settle on any choices or view the others assessment. Ideally later on the choices from our pioneers can be seen in a progressively all inclusive measurement, therefore the executives of our leader can challenge each other to take out mindless obedience. References Janis, I (1972, Victims of oblivious obedience (first version ed) recovered from http://authority hypothesis 3450.blogspot.com Obama care is a case of Groupthink turned out badly. Recovered from http://netadvisor.org/2013/09/26. Meaning of Groupthink. Recovered from http://en.wikipedia.org/wiki/Groupthink

What Are Good Persuasive Essay Topics

What Are Good Persuasive Essay Topics?In request to ace enticing paper composing, one of the main things you have to know is that what are acceptable influential exposition themes? There is so much substance and data out there on the Internet that you may feel confounded by the sheer number of things that could qualify as an enticing subject. The most significant thing to remember is that an exposition point ought to have the option to mention to your peruser what your genuine plan is, and a decent one will have the option to catch their consideration. Coming up next are a few hints to assist you with distinguishing great exposition topics.Know the reason. Before you start to compose a powerful article, it is imperative to comprehend what you need to accomplish through the composition. For instance, in the event that you need to convince your peruser to turn into an individual from your association or to turn into a client, or even to purchase something from you, at that point you wo uld need to have the option to plainly characterize your intended interest group, with the goal that you would realize what your article theme would be.Know your intended interest group. When you know who your perusers are, you would then be able to utilize this data to figure out what your paper point would be. All things considered, everybody has various sorts of crowds, going from those that are thoroughly liberal to those that are progressively shut disapproved. This implies everybody should have the option to see your article point through an alternate lens.Since everybody has various necessities, you ought to likewise take a gander at your perusers in various manners, with the goal that you would have the option to engage their feelings, and communicate as the need should arise. For instance, in the event that you need to attempt to persuade your perusers to become individuals from your association, you might need to utilize all the devices accessible online to permit you to c ontact them on a human level, while leaving the simpler, specialized ones for specialists and others who can settle on the choices that would profit the organization.Another thing to remember is that your paper ought not be excessively extensive, particularly if it's your first time attempting to keep in touch with one. At the end of the day, on the off chance that you need to convince your perusers with enticing article composing, you should attempt to make your subject shorter and less complex, however it should in any case contain solid focuses, and give a prologue to your essay.What are acceptable powerful paper themes? It is imperative to comprehend that your crowd doesn't have a clue how to decipher your writing. This implies you should know precisely what they need, and afterward put forth a valiant effort to offer it to them. Nonetheless, since you don't have a clue what your crowd needs, it is hard to foresee what they would think, so in the event that you recognize what th ey need, at that point it is critical to hand-off it to them.Then again, it's likewise imperative to recall that you ought to never imagine that solitary individuals who are educated about a topic will have the option to comprehend your contention. Everybody has an alternate learning style, and various individuals have various types of reasoning. In this way, you should consistently be cautious when creating a powerful exposition and ensure that you don't dismiss the way that you are really speaking with your readers.Once you have discovered the correct article theme, you ought to consistently ensure that what are acceptable convincing paper subjects is obvious to your perusers. Recall that not every person will comprehend what you are attempting to state, and in this way you ought to make sure to be understanding, and simultaneously, never be hesitant to concede that you may not be right.

How to Choose the Best Writing Services for Your Website

Step by step instructions to Choose the Best Writing Services for Your WebsiteChoosing the best composing administrations for your site can be exceptionally trying for any site proprietor. There are such huge numbers of interesting points so as to locate the correct sort of administration for your website.First and premier, you have to realize what you need and need, which is site improvement. In the event that you don't have a clue what you need, at that point you may wind up with a low-positioning site that will never come around. So as to get the correct sort of advancement for your site, you ought to do some examination and discover what is required by the pursuit engines.For individuals who don't have the foggiest idea about the details, they have to dish out a limited quantity of cash to have somebody to assist them with the details. The initial step is to have somebody mention to you what it is that you need. When you can figure out what you need, you would then be able to req uest a SEO organization to assist you with getting the top rankings for your website.Another thing that you have to investigate is whether your site has a webpage map. This is a significant piece of the rules given by the web crawlers. By having a webpage map, the site proprietor can undoubtedly be listed by the hunt engines.Having a website guide can likewise make the way toward refreshing your webpage significantly simpler. You don't need to contact the web search tools to get their page positioning data. They can just list your site and you should simply refresh your site regularly.If you plan on refreshing your site much of the time, at that point you have to ask your composing administrations to include new highlights. This should be possible either by putting some substance on your site or by including new items and administrations that can be sold. In any case, you have to have great substance with the goal that your site can be ordered rapidly by the hunt engines.Having an i nternet based life nearness on your webpage is additionally significant. You have to have a nearness on other person to person communication locales, for example, Facebook and Twitter. Having a nearness on these destinations is an incredible method to assemble your image and to stay up with the latest about your website.By doing these things, you will have the option to develop your site and get it listed rapidly by the web indexes. At the point when you are prepared to pay for somebody to assist you with your webpage, you can generally enlist an accomplished site author. With the entirety of different subtleties that you have to consider, you ought to have the option to locate a decent composing administration for your site.

College Essay Examples - How to Find Some Amazingly Effective Resources

School Essay Examples - How to Find Some Amazingly Effective ResourcesYour school exposition models ought to be extremely fascinating and give you a rundown of words that have significance to you. These days there are numerous approaches to get an article distributed and it is significant that you settle on your perhaps the most ideal decision. You ought to have the option to have some good times as conceivable recorded as a hard copy a paper.The best thing about the school exposition models that are accessible to you is that they should give you extraordinary thoughts for how to compose a fascinating article. Despite the fact that you ought to never be reluctant to follow the essayist's manual, you need to have the option to think of your own special styles. Investigate the book and see what you can find that will help you out.You will find out about what word issues are and how to comprehend them. You will likewise be given instances of regular jargon and expressions that most unde rstudies know about. It very well may be difficult to compose papers, yet in the event that you need to exceed expectations in this kind of composing, you should realize how to fathom the problem.You ought to do your examination before you begin to find out about these projects on the grounds that there are many various understudies who are searching for exhortation. You will get the best tips from the individuals who are as of now fruitful at it. This is perhaps the simplest approaches to figure out how to compose essays.You will get tips on the most proficient method to approach the way toward assembling a finished article. You will find that it takes practice and that it's anything but a simple occupation. Indeed, it very well may be very troublesome, however it will give you enough data to assist you with getting started.You should buy a decent book and put it down for a couple of days. That is the main way you will truly ingest everything that is in the book. You should peruse it until you feel that you have an away from of the idea and the strategies used to become familiar with the methods.You ought to likewise take notes on any course guidance that you take. There is nothing more awful than beginning a course and not having the option to recall what you realized. This is the reason you should take notes while considering and after the class is over.Take your own duplicate of the book and read it more than a few times. You should then work with it so you can comprehend the ideas. At the point when you are OK with it, at that point you can move onto the following stage and begin composing.

History of Science Essay Topics

History of Science Essay TopicsUsing history of science paper points to plot the coursework and premiums of the class individuals will assist understudies with finding out about the thoughts, hypotheses, realities, and figures that are fundamental to the investigation of the common world. Regular regions canvassed in a prologue to a background marked by science course incorporate occasions, individuals, hypotheses, innovations, and laws. The historical backdrop of science paper points will detail a portion of the individuals and gatherings who were compelling in forming the orders, advancements, and laws that exist today. Knowing how these various gatherings of individuals came to impact each other and how they built up their thoughts, advancements, and convictions is basic to seeing how the cutting edge world functions.Although every occasion associated with the presentation of the course has its own fundamental thought, everything starts from a shared objective or reason. For insta nce, the hypothesis of development made a logical hypothesis in the nineteenth century. At first, this hypothesis was hard to clarify, as there were no species that common huge numbers of similar attributes. After additional time and exploration was led regarding the matter, be that as it may, researchers in the long run built up the hypotheses that we know today. The significance of each progression of the procedure can be followed back to the examination and investigation that were finished during the time the hypothesis was developed.As normal wonders were first watched, the logical technique was created. It was through this procedure that few speculations were made and refined. During this time, history specialists started to perceive how a few social orders were influenced by explicit hypotheses of the regular world. These logical improvements formed into hypotheses, which were later arranged under different logical systems.Different chronicled periods in the investigation of t he normal world will likewise offer alternate points of view. Preceding the improvement of the distinctive innovative progressions that exist today, people had the option to control the impacts that the normal world had on their lives. They could accomplish more prominent command over the climate by foreseeing how it would influence their yields. After some time, these advances in innovation permitted individuals to expand their range, prompting wars and different issues that are still observed today.Different timeframes will offer alternate points of view. Science and innovation will be concentrated as a component of this history of science course. These two ideas will be inspected from various points, demonstrating how they have been utilized to control the regular world. Seeing how they have affected the world as we presently realize it encourages us better comprehend the ideas that were once evolved during various periods in history.Important developments will likewise be a piec e of the historical backdrop of science paper points. These will be clarified all in all terms that attention on the period where they were created. They will at that point be stood out from current advancements that keep on influencing them. Through this procedure, perusers will perceive how the ideas that were created during before timeframes have influenced the world that we live in today.Students will likewise find out about the various sorts of logical hypotheses that have been created since the commencement of science. A past filled with science exposition theme should concentrate on the current hypotheses that exist, just as verifiable speculations that were at one time mainstream. Finding out about the ideas that were once mainstream is imperative to the individuals who need to comprehend the contrasts among current and chronicled logical concepts.History of science exposition themes will investigate how the advancement of logical hypotheses have formed the investigation of the regular world. It will cover the historical backdrop of their logical speculations, just as the various hypotheses that were created in various timeframes. Different themes incorporate the use of logical standards for designing, political belief systems, and individual and social perspectives on the common world. By finding out about the various parts of the historical backdrop of science, understudies will be better ready to find out about the science utilized in an assortment of uses today.

Travel Writing Essay Topics

Travel Writing Essay TopicsIf you are presently attempted an outing or are as of now during the time spent arranging a get-away, one of the primary things you will most likely consider is travel composing assignments. Travel composing articles have numerous favorable circumstances to them, one of which is that they take into consideration the chance to think about more than one subject. For instance, on the off chance that you are expounding on a specific culture, nation, area, or culture, you can investigate that culture, at that point proceed onward to somewhere else and find the following society or locale. Travel composing expositions are additionally well known in light of the fact that they permit the author to see various parts of life in a remote land that they would not ordinarily observe otherwise.Travel composing paper subjects can be as straightforward as visiting some spot or they can be broad. You can decide to expound on a solitary city, district, or nation or you can take a gander at an assortment of areas so as to truly comprehend a culture and its significance. Some movement composing points are particular and may expect you to do some exploration on the theme before you compose your paper, while others can be fairly wide and may expect you to go through a few days or even half a month investigating before you begin.There are numerous reasons why individuals choose to utilize travel composing for their assignments. You can decide to concentrate on different societies and areas, expounding on movement goals, or you can investigate a particular territory. The decision is yours however the way toward exploring ought to be done so as to ensure you realize what to remember for your essay.One thing you should remember is that most travel composing exposition points will incorporate more than one area. This will permit you to thoroughly analyze the regions you visit, find out about each culture, and afterward expound on them. You ought to likewise kn ow that a few spots have a particular visitor or voyager stream and that you should concentrate on this for your article. For instance, in Italy, you will go over a wide range of and remarkable areas all through your time there.Travel composing paper themes regularly spread an assortment of subjects, from the historical backdrop of a specific locale or nation to explicit occasions, individuals, and spots. Despite the subject, you ought to have the option to relate your data and encounters to the more extensive world. Many travel composing papers can cover various issues including, yet not constrained to, wellbeing and nourishment, food, travel, and global issues. While it isn't required, it is firmly energized that you research any theme that you choose to compose about.You will need to begin with a short diagram that will prompt a more extended, progressively exhaustive, and succinct article. Composing on any point requires cautious exploration and composing abilities. All things c onsidered, you would prefer not to expound on something that you know little about.In exploring different distinctive travel article subjects, it is critical to expound on your encounters as opposed to about 'realities'. Realities ought to be a principle focal point of your examination, however the objective of composing an article is to utilize your data to enable the peruser to all the more likely comprehend the world. On the off chance that you have a decent handle of a specific subject, at that point your paper will give a general view on that theme. On the off chance that you don't, at that point your article may assist with clarifying the reasons why you don't get it, yet it ought not give a reason.Travel composing exposition subjects will probably fluctuate from individual to individual and from theme to point. Be that as it may, when you find what fits you best, your exposition can be finished rapidly and without any problem.

Why it is Important to Use a Cheap Research Paper Writing Service

Why it is Important to Use a Cheap Research Paper Writing ServiceCheap research paper composing administration has various focal points. For whatever length of time that you can show that the administration will be better than some other, at that point the cost is really a modest quantity. Nonetheless, you do need to know about the dangers in question and the harm that they can cause to your career.The first thing that you should know about is that the modest examination paper composing administration won't go to any difficulty to take care of business appropriately. They will offer the types of assistance however the quality will be inadequate and because of this it will cost you more. It can likewise cause delays in the handling of the paper. It is significant for you to understand that in the event that the paper ends up being great, at that point you can stand to pay for the administration as this is the typical manner by which you get great paper work.If the paper turns out seri ously then you may wind up getting another paper to have it acknowledged by a possible boss. Because of this you may be accepting a letter from the recruiting organization clarifying that your application was not effective. This implies there has been a break of agreement among you and the organization. On the off chance that you need to maintain a strategic distance from this, at that point the best thing that you can do is to get your work composed by a modest exploration paper composing administration that has gained notoriety for giving top notch work.These organizations will likewise give you criticism on how the paper turned out. They will evaluate the work that you are doing and their own norms to ensure that they give you the most ideal help. You ought to likewise realize that the exploration paper composing administration will likewise give you an introductory letter. This is something that you have to consider when searching for a decent composing administration. Without a n introductory letter you won't have the option to improve your odds of being hired.Your introductory letter will majorly affect your odds of being employed and there is no motivation behind why you should face the challenge. You ought to rather utilize a modest exploration paper composing administration to give you this introductory letter. This will spare you the time and cost engaged with making your own. These specialist co-ops can furnish you with a wide range of spreads and on account of a significant company they can even send a customized spread letter.Another thing that you ought to consistently remember when searching for a modest exploration paper composing administration is to guarantee that they are completely certify. This will guarantee that the specialist co-op doesn't present a hazard to your vocation. Most of examination paper composing administrations are respectable yet there are some who are definitely not. You should search for this information before you join with them. Regardless of whether you are not completely licensed, you may at present have the option to get a decent arrangement as far as the nature of the work.A composing administration that has gotten accreditation from a perceived body will in this way be better able to furnish you with magnificent quality work. They will likewise have a built up notoriety and you can feel certain that they can fulfill the guidelines of your manager. By getting such a help it allows you to get proficient work requiring little to no effort. You ought to never settle on quality so as to spare money.If you utilize these tips, you will have the option to get fantastic quality work at moderate costs. You ought to likewise utilize the administrations of a modest exploration paper composing administration to expand your odds of being recruited.

Essay Writing Samples For CSS

Paper Writing Samples For CSSIf you are attempting to compose an elegantly composed school article, at that point you need a decent exposition composing tests for CSS. CSS is one of the most significant pieces of your whole paper, and you can't simply let anybody compose it for you. Great paper composing tests for CSS will assist you with getting the fundamentals down so you can truly begin contemplating your essay.The first thing you ought to consider when composing CSS is the thing that style you are going to utilize. The standards are truly straightforward, however there are a few things you have to recall. There are four distinct styles of CSS that you can utilize. Every one of these styles will be clarified in the following not many paragraphs.The first style is called SASS. This style of CSS is the thing that you will utilize on the off chance that you need somewhat more authority over the presence of your CSS. Utilizing SASS will likewise make your CSS quicker and progressivel y proficient. A few people find that this style is simpler to work with than the other two styles. Be that as it may, SASS has numerous focal points over them.The second style of CSS is LESS. Less is considered the simpler of the two styles. This style will utilize a stripped down rendition of CSS that is simpler to peruse, and it will be quicker to compile.The third style of CSS is SCSS. This style is the hardest to compose CSS for. Actually, a ton of the best software engineers and creators will in general lean toward this style. It has a level look, which makes it hard to peruse. Likewise, it is hard to track down a word processor that will deal with SCSS files.Finally, the last style of CSS is CHI. Thisstyle utilizes preprocessor mandates that you use to incorporate CSS in your report. There are no exceptional components in this style of CSS. It isn't important to utilize this style, however it tends to be helpful in the event that you are composing for a more extensive crowd th an you were expected for.As you can see, there are four distinct styles of CSS that you can utilize. You ought to do some examination before you begin composing your exposition. Take as much time as is needed and choose a style that you like best.As you can see, there are four unique styles of CSS that you can utilize. On the off chance that you take as much time as necessary and pick the correct one, at that point you will have an incredible article that is anything but difficult to peruse.

Essay Topics - Using the Best Essay Topics to Write a Better Essay

Article Topics - Using the Best Essay Topics to Write a Better EssayHow do you make the best paper subjects? Not every person realizes how to move toward this procedure and a few people have issues even with the rudiments. I will give you what points ought to be utilized and why it is better than different themes you can use.If you were a normal understudy, you would need to expound on something that is fascinating and pertinent to your subject. You would likewise need to have the option to expound on something that individuals would need to find out about. To assist you with doing that, there are themes which you can use as paper points. Some of them are less serious than others and permit you to expound on anything you like.The first thing you need to do is to figure out what subjects are accessible for you to use in your papers. You have to recognize what themes are simpler to expound on so you can begin on the all the more testing points. This will spare you time just as permit y ou to compose a superior article and get more inside and out data in it.Wikipedia is a decent spot to begin. You can discover the article that you can reorder. Set aside the effort to concentrate on the catchphrases or key expressions that are utilized and see what you can do with those.I prescribe you set aside the effort to think of three or four subjects that you can utilize and afterward research on every last one of them. You can learn as much as possible about every subject and see whether there are any similitudes that will assist you with composing the most ideal paper. Exploration is consistently a smart thought particularly when composing essays.Once you have the point selected, you can proceed onward to the examination. This is significant in light of the fact that there are numerous ways you can get data about a subject that isn't from somebody who has just expounded on it. You have to discover what the genuine realities are about the theme so you can expound on the subj ect well.Another extraordinary examination tip is to keep a rundown of points that you can use as article points and a rundown of exploration tips that you can use to get more data on every point. You can either have the two records together or only one of each. At the point when you have the entirety of your realities and examination recorded down, you will be prepared to begin on your topics.By utilizing paper themes that are simpler to expound on, you can compose an exposition on the subject that receives you the most data in return. It won't be an all out exercise in futility and it will assist you with getting a greater amount of the data you need. On the off chance that you utilize a subject that is hard to expound on, you may be burning through a great deal of time exploring and searching for data when you could be composing the paper you need to compose.

Uses of Extended Essay Topics

Employments of Extended Essay TopicsThe utilization of the all-encompassing exposition isn't limited to scholarly work. Rather, it is exceptionally famous with understudies who wish to have a more drawn out task and to discover increasingly about their objective audience.These papers are utilized to familiarize individuals with what's going on in the greater urban communities, for example, New York, Los Angeles or Dallas. Frequently, understudies likewise exploit these papers to do hands on work, as long as they are clear and verifiable about the subject. In any case, since it isn't important to apply for a showing certification, an educator can give them without showing up for educating evaluations.The utilization of papers to give study hall work is fairly well known among instructors and different teachers. Understudies read short sections of composing, at that point give reaction inquiries to the educator to finish. Instructors commonly utilize stretched out expositions to create an examination manage on the themes they are instructing, or to guarantee that their course goals are met.Teaching associates, especially school showing partners, utilize stretched out articles to ensure that their points are secured during their activity. Toward the finish of their first semester, all school instructing associates are required to finish an all-encompassing paper. The reason for this piece of the instructor accreditation process is to guarantee that the school encouraging right hand is taking the school seriously.Of course, a few guardians and understudies tend to look down on the educators and school staff as being less learned on the issues they educate. This could really be almost certain when the composing isn't clear, or if there isn't sufficient proof that the essayist is learned on the issue. In any case, actually, it is regularly important to utilize articles as a chance to discuss issues of significance, for example, the poor economy, world appetite, and t he military.The employments of broadened expositions change, contingent upon the circumstance. For instance, they are utilized to compose reads for correspondence, particularly in technical disciplines. This makes them a magnificent method to acquaint understudies with logical writing.In expansion, stretched out papers are likewise used to give the understudy's essential subjects to expound on. Most classes have a proper subject or two, however understudies seldom get familiar with the real factors and figures on a given theme. The reason for composing an article on a similar subject is to assist understudies with getting to know the specific point and its vocabulary.Finally, expanded expositions are every now and again utilized in secondary school study halls to look at issues concerning open talking. Such articles permit understudies to find the various sides of different themes. By helping understudies arrive at resolutions, they learn and recollect important data about their the mes.

Argument Essay Topics For High School Students

Contention Essay Topics For High School StudentsArgument articles for secondary school understudies are an incredible method to draw in your crowd in an important conversation. Be that as it may, numerous secondary teachers would prefer your understudies didn't have the chance to utilize scholastic writing along these lines. There are a few contentions exposition themes for eighth graders that you ought to consider.One of the most well-known contentions paper subjects for secondary school understudies is sports. Consider utilizing themes like sexual orientation value, wellbeing, and the advantages of playing sports. Sports ought to be a pleasant method to give understudies something fascinating to expound on, as opposed to a drudgery-filled action. Your contention ought to be founded on the advantages of game for the members and the understudies as a whole.An contention about enthusiasm can likewise be unimaginably convincing. Attempt and tie it into something that is nationalistic. Understudies frequently make some troublesome memories communicating energy in a sorted out and very much idea out way, so having a point that attaches it to enthusiasm can assist them with picking up insight.Another dubious issue is sex training. A few nations have issues with bringing issues to light about sexual training, while others appear to have a plan against it. The contention ought to be one that urges understudies to take a greater amount of a functioning job in instructing themselves on subjects encompassing sex and how it influences society.Individuals in this age bunch additionally need to find out about social connections and the idea of the connection between an individual and their companions. You can compose a contention article about how the way that a few people decide not to be companions is something worth being thankful for. What's more, you can give instances of why you figure they ought to be.Even if your assessment is emphatically held, you ought to have th e option to compose a contention paper themes for secondary school understudies. The best contention essaysuse points that are applicable to your theme, yet are as yet provocative enough to keep your crowd intrigued. It is imperative to remember that regardless of whether the contention has been introduced in a negative light, that doesn't really mean it ought to be dismissed.Although there are a wide range of contention points for secondary school understudies, you should adhere to subjects that have been introduced in a negative light before introducing them in a positive light. Along these lines, you are tending to the two sides of the contention in a canny way. Besides, regardless of whether your contention is introduced in a negative light, you ought to have the option to in any event address it in a positive light.There are numerous motivations to train secondary school understudies to compose all around explored contentions. Nonetheless, it is additionally imperative to addre ss issues from the point of view of a grown-up. It is critical that understudies comprehend why they should think about a given issue, and how an advantage is gotten from that issue.

Creative Writing Essays - How to Write Current World Issues Essay Topics

Exploratory writing Essays - How to Write Current World Issues Essay TopicsDuring current world issues article subjects you can be progressively imaginative. Probably the greatest ways you can compose on any point is to make it individual. Obviously, your article ought to be in some capacity about somebody you know. However, how would you make that personal?You should consider what your topic is before you pick current world issues exposition themes. Would you like to expound on legislative issues or social patterns? The more nonexclusive the topic, the more you can go into your point. You can generally pick a topical subject and spotlight on that. On the off chance that you need to have a few subjects that are increasingly explicit, do it with specifics.Another approach to have points that can assist you with being progressively innovative with your present world issues paper themes is to make a few sentences that are shorter than expected. Take the words that used to be the longest in your piece and abbreviate them. Possibly you can change the subject to something that will fit the words better.When you are picking current world issues exposition points, you can pick themes that are not so much another issue. Attempt to be in contact with recent developments so you can keep your paper current. Make certain to adhere to any standards on utilizing current world issues exposition topics.Another extraordinary approach to be imaginative with your present world issues paper points is to make a short film. This is a simple method to tell the peruser something through film. It additionally gives you the chance to recount to a story without losing the association. What's more, making a film is probably the most ideal approaches to get it out there that you need it to be.Lastly, you can compose a great deal of current world issues paper subjects by changing the tone and the arrangement. For instance, attempt to incorporate a few inquiries that can identify with current world issues. You can do this by posing an inquiry that identifies with what your present world issue is. Indeed, you can even pose an inquiry that identifies with a different universe issue.Make a point to compose a current world issues exposition themes that will intrigue the peruser. You will be shocked at what number of thoughts you can utilize. You can make these thoughts cooperate or you can make one thought stand apart from the rest. You can't be reluctant to be inventive when composing essays.Always recall that the intensity of composing is consistently imagination. At the point when you need to compose on current world issues, attempt to be progressively inventive and make your own accounts. And furthermore, consistently remember that world issues are not just in current world. Attempt to utilize thoughts from around the globe and you will have the option to keep yourself new.

The Right Paper Writers Is Key

The Right Paper Writers Is KeyThere are a lot of value paper composing machines available nowadays. With the manner in which innovation is propelling, it's difficult to accept how far paper has come. Obviously, the world we live in today was not generally paper. In any case, paper plays an enormous job in our general public, and it's very hard to envision our lives without it.Paper accomplishes more than make up the vast majority of our homes and workplaces. It makes up our furnishings. What's more, it's a colossal piece of our reality. It very well may be utilized to make things as basic as building supplies. It can likewise be utilized to configuration planes, delivers, and even atomic weapons.When structuring new paper machines, makers must remember that they must have a reliable item. This implies their structures ought to have the option to face both dampness and warmth. When planning such machines, producers need to remember the usefulness and flexibility that are required from them.Another thought that should be considered is the ergonomic structure. On the off chance that the machine is excessively overwhelming or has an unpredictable system that makes it less ergonomic, at that point the machine may not be as utilitarian. Obviously, the client will likewise be truly awkward while utilizing the machine. This implies the machine must be lighter than different machines that have a comparable function.As you may definitely know, there are a few various types of paper scholars accessible available. Every one has its own extraordinary element. A ton of this is because of the way that not all individuals have similar inclinations, and not all brands or machines offer the equivalent features.Paper that is utilized to make a specific sort of material, for example, school work areas, work areas utilized by specialists, and even printers all offer thesame attributes. They have to have a type of grasping material, just as the capacity to confront the weight of bei ng utilized. These attributes are of most extreme significance to the producer. Be that as it may, a few brands give the normal individual the capacity to redo the holds, without purchasing the entirety of the parts yourself.Paper is all around utilized for composing. Numerous individuals despite everything believe that since it's so mainstream, it can't be the correct decision for an instrument. All things considered, this is totally off-base. You don't need to be an expert author to utilize this sort of hardware. It's only that for individuals who might want to utilize this machine in their regular day to day existence, it is pivotal that they have a device that can give the ideal grasp and solace that it needs.Paper composing machines have been around for a long while, and some have even experienced numerous ages. They are planned so that you can have the option to utilize them without the guide of a specialist. It's significant that you do some exploration before buying one, how ever, as there are a few unique brands that exist and you need to locate the best paper composing machine that will give you the most usefulness and best generally speaking execution.

Captain on home building - Free Essay Example

Executive Summary Primarily the study aims to give the reader an insight into the Indian Cement industry. The project aims to profile and understand the effectiveness of the World Cup campaign of Lafarge Concreto cement. The first phase will be to know the competitors of different brand of PSC cement in eastern India and analysis of their promotion by secondary research. The second phase will be the analysis of the World Cup promotional activities of different brands with celebrities. And then the analysis of the World Cup campaign of Lafarge Concreto with Dhoni is to be done. The third phase will be the comparison of the World Cup campaign of different brands/product with Lafarge Concretos World Cup campaign that will lead to some new findings which will help to formulate new ideas. The fourth phase is to know the effectiveness of the World Cup campaign of Lafarge with Dhoni with the help of a survey i.e. how customers are associating Dhoni as a brand ambassador of Lafarge Concreto, and their feedback about the product, the survey will include meeting dealers and the customers with questionnaire. The final phase will be the analysis of the survey, based on the suggestions and feedback from the customers, ideas will be formulated to improve the promotion which will help to create a strategy that will stay for longer time in future. A Stint at an Advertising Agency- Ogilvy An advertisement agency is a service provider. It provides services to its clients. The primary service of an ad agency is to create a goal oriented and effective advertisement and promotional campaign which aim at putting across the message of the company positively in the eyes of its target audience. In the face of stiff competition every company wants to have an edge over its competitors. Advertising agencies therefore also do the work of research for their clients. This helps the company to take informed decisions and the advertising agencies to create advertisements which break through the clutter and are attention grabbing, persuasive and unique. The main functions of an advertising agency are: Understanding the company, its products and target audience Doing research for better understanding Planning an advertising campaign Making strategies Creating the advertisement and other promotional campaign Measuring success of the campaign About Ogilvy Ogilvy Matheris an internationaladvertising,marketingandpublic relationsagency based inManhattanand owned by theWPP Group. The company operates 497 offices in 125 countries. It was founded in the year 1948 by David Ogilvy as Hewitt, Ogilvy, Benson, Mather in Manhattan. Rochelle Lazarus is the chairman andMiles Young is the CEO. Ogilvy opened its first agency in India in the year 1928. It was the first advertising agency in India. Ogilvy has launched many advertisements which have been very successful in all these years. The company in India operates with offices located in all the major cities. Piyush Pandey is the Executive Chairman and the Creative Director at Ogilvy Mather, South Asia. OGILVY OFFICES IN INDIA The focus areas include advertising, direct marketing, public relations and activation. Ogilvy Activation includes services in the non-traditional area of advertising Ogilvy Landscapes, Ogilvy Outreach, Ogilvy Live and Ogilvy Signscapes which together with the focused services consolidate offerings to clients. OM India is OM Internationals fifth largest operation in terms of profits, with the US ranking first and European nations occupying the other three positions. It is ranked Indias number one agency by Brand Equity survey on leadership, creative ability, investment in employees, client servicing, most influential people and great creative directors. Awards Recognitions OM has bagged several awards for print advertisements, TV ads and case study presentations. OM was awarded the Grand Effie Gold and Gold for service on Hutch, a campaign that won awards at the Abbies too; Gold Effiefor corporate advertising for the Cadbury Crisis Management. OM bagged three Bronze Lions at the Cannes Festival 2004 for two Public Health Safety campaigns for Hutch and one for Concern India Foundation; a Gold two Silvers at the Emvies, 1st Runner Up for Asias Office of the Year 2004 by Media magazine, an award that spans 360 degree communication and HR. From Silver Pencil to Asian Brand Marketing Effectiveness awards for campaigns that include Advertising, PR, CSR, Interactive and Direct Marketing, OM has received recognition for its stature as Indias No. 1 communications agency. OM Mumbai was ranked 8th hottest shop in Asia by Campaign Brief Asia in 2002. Every business unit in OM has received recognition in the domestic and overseas markets. Ogilvy won three Gold, f ive Silver and five Bronze stacking up to 120 Points that won Ogilvy the title of EFFIE Agency of the Year 2009. Vodafone won EFFIE Client of the year in 2009.Ogilvy Kolkata won the Agency of the year in 2010 at Annual Calcutta Advertising Club awards for creative excellence. Ogilvy Kolkata won many award in ABBY awards in the year 2010. The categories in which OM Kolkata won metals are 5 silvers for the Lafarge and Concreto campaigns (category: Home/ dcor/ lifestyle), 4 silvers for the Kolkata TV print campaign (category: Media), 1 Gold for Childrens Little Theatre radio spot (category Radio, services). List of Clients Vodafone Kolkata Circle Vodafone Rest of West Bengal Vodafone Orissa circle Vodafone Bihar circle Lafarge Concreto Lafarge Duragaurd Tata Steel Star Jalsa Coal India Aque Duct PVC pipes Tea board of India Organizatonal Structure of Ogilvy Operational Flow at Ogilvy At Ogilvy, the client servicing executives prepare and pitch a new product or service to a client. It is very important that the pitch is well structured, client centric and adds value to the company. Once the client appoints the advertising agency then the budgets are negotiated. For every new campaign the client briefs the client servicing executives about their requirements. The client servicing executives studies the brief in details and figures out the core need behind the requirement. According to the requirement there is negotiation with the client about the estimated amount which the client will be billed for the campaign. On the basis of the clients requirement and the detailed research by the executive, brief is given to the creative department about the campaign. After understanding the brief the creative department reverts back with the idea for the campaign. If the idea matches with the clients brief, the client servicing executive asks the creative department to proceed forward. The executives interact regularly with the client through emails and phone calls. After a lot of interaction with the client and the executives, the creative department prepares required creative as per the idea which was finalized. The client servicing executives gets an approval for the creative from the clients. After the executive finalizes the requirement all the creative which are finalized for the campaign are given to the studio operators. The studio operators do the adaptation of the creative in terms of different size requirement, change in the copy etc. They also make sure that all the mandatory guidelines given by the brands are incorporated in the promotional material. The studio operators do a lot of adaptations according to the region in which the campaign is to be released. This may require using the copy of the advertisement in various languages this is done by the translators. The translator translates the copy according to the local language. The final layouts are shared with the client for their approval, in form of JPEGs. The client reverts back and changes if any are made by the studio operators. Then the final advertisement is released for printing. Apart from the print ad client may require radio advertisements, television commercial, audio visual or any other innovative material for promotions. The client servicing interacts with the respective vendors and gets the work done. Introduction Indian Cement Industry An Overview Indian cement industry dates back to 1914 first unit was set-up at Porbandar, with a capacity of 1000 tones. [2] India manufactures 251.2 Million Tones of cement per year. Indias per capita cement consumption is only 156 kilograms against Chinas 600 kilograms. [4] Cement sales primarily through a distribution channel. Ready mix concrete a relatively nascent market in India. Installed Capacity Indian Cement industry is comprised of 148 large cement plants with around 46 member companies. The installed capacity of these large cement plants is estimated to be 219.17 million tones during 2009-10 (as on March 2009).There are 95 large cement plants with capacity of million tones and above and around 1, 40,000 manpower is employed under these plants (one MnT cement generates downstream employment to 50,000 persons). Also, there are 365 mini and white cement plants with an installed capacity of 11.10 million tones (P). [3] Statistics Cement Production Despatches (P) Description Jan-11 Dec-10 Jan-10 2010-11 2009-10 (Apr-Jan) Cement Production 14.52 13.59 14.65 136.51 130.85 Cement Despatches 14.47 13.60 14.59 135.56 130.09 Source: Cement Manufacturers Association Cement production during April to January 2010-11 was 136.51 million tones as compared to 130.85 million tones during the same period for the year 2009-10. Despatches were estimated at 135.56 million tones during April to January 2010-11 whereas during the same period for the year 2009-10, it stood at 130.09 million tones. [3] Cement sector is characterized by the following Units concentrated near raw material sources or markets Power intensive High freight costs Small value chain Regional variation and volatility in prices and margins High debt levels Regional distribution of demand Seasonality of demand and cyclicality of the industry High entry barriers Consumer Demographics Buying Patterns of Indian Consumers The per capita consumption of cement in India is very low, as compared with the developed economies and the overall world average per capita cement consumption. The per capita consumption of cement in India is even less than that in Africa, a relatively underdeveloped continent. Over the past decade, the per capita cement consumption of cement has increased in most states, except Chandigarh, where it has declined by 7 %. Mechanics of Distribution Channels of Sector Companies invariably hire carrying forwarding agents or transport cements to own or government warehouses either via roadway or railways. Incase of exports, cement reaches the nearest port via roadways or railways and is then transferred to the importing country. Domestically, from warehouses the cement is transported to the dealers/distributors and in turn to sub dealers who finally sell it to the end users. There may or may not be physical ownership of goods. In the second case, dealers and sub dealers take order from buyers and place it to the companies, co ordinate and monitor the timely dispatch of said orders, transportation of goods and final delivery. Distributor network in cement industry is highly dominating and companies are compelled to hire as they do not really have that rapport and touch with the end consumer of their product. Apart, from this, the distributors have storage facilities as well which help control well in the entire supply chain as they are the ones who bring orders and therefore are directly responsible for the business that a manufacturer would do. Demand drivers Infrastructure construction sector the major demand drivers. Some demand determinants Economic growth Industrial activity Real estate business Construction activity Investments in the core sector Factors and causes behind the successful flourishing of the cement industries in India Technological change: The government and the industries are upgrading the quality and the technology that are used in the process of production. New investment are in process that are sure to make a change in whole processing and the output of cement There are host of companies are merging together to make their capacity and the produce big and this would lead to a greater development in the cement production. The real estate market is much optimistic and hence this helps in the growth and the enhancement in the field of cement production and investments. Companies and the investors are spending more on the infrastructure of this sector. Various national programs are taken in like National Rural Employment Guarantee, Urban Renewal Mission (JNNURM) and Indira Aawas Yojana. Different Types of Cement There are different varieties of cement based on different compositions according to specific end uses, namely Ordinary Portland Cement, Portland Pozolona Cement, Portland Blast Furnace Slag Cement, White Cement and Specialized Cement. The basic difference lies in the percentage of clinker used. [5] 1. Ordinary Portland cement (OPC): OPC, popularly known as grey cement Clinker 95% Gypsum 5% Other materials White cement is a variation of OPC and is used for decorative purposes like rendering of walls, flooring etc. It contains a very low proportion of iron oxide. The applications are cover dry-lean mixes, general-purpose ready-mixes, and even high strength pre-cast and pre-stressed concrete. 2. Portland Pozolona Cement (PPC): Portland pozzolana cement is Ordinary Portland Cement blended with pozzolanic materials (power-station fly ash, burnt clays, ash from burnt plant material or Siliceous earths), either together or separately. Portland clinker is ground with Gypsum and Pozzolanic materials which, though they do not have cementing properties in themselves, combine chemically with Portland cement in the presence of water to form extra strong cementing material which resists wet cracking, thermal cracking and has a high degree of cohesion and workability in concrete. Clinker 80% Pozzolana 15% Gypsum 5% It is cheaply manufactured because it uses fly ash/burnt clay/coal waste as the main ingredient. It has a lower heat of hydration, which helps in preventing cracks. 3. Portland Blast Furnace Slag Cement (PBFSC): Portland blast-furnace slag cement contains up to 70 per cent of finely ground, granulated blast-furnace slag, a nonmetallic product consisting essentially of Silicates and Aluminum-silicates of Calcium. Slag brings with it the advantage of the energy invested in the slag making. Grinding slag for cement replacement takes only 25 per cent of the energy needed to manufacture Portland cement. Using slag cement to replace a portion of Portland cement in a concrete mixture is a useful method to make concrete better and more consistent. Portland blast-furnace slag cement has a lighter color, better concrete workability, easier finish ability, higher compressive and flexural strength, lower permeability, improved resistance to aggressive chemicals and more consistent plastic and hardened consistency. It has a heat of hydration even lower than PPC and is generally used in construction of dams and similar massive constructions. Clinker 45% Blast furnace slag 50% Gypsum 5% 4. White Cement: White Portland cement has essentially the same properties as gray cement, except for color, which is a very important quality control issue in the industry. It is manufactured using fuel oil (instead of coal) and with iron oxide content below 0.4% to ensure whiteness. Special cooling technique is used. It is used to enhance aesthetic value, in tiles and for flooring. White cement is much more expensive than grey cement. 5. Specialized Cement: Oil Well Cement: is made from clinker with special additives to prevent any porosity. Rapid Hardening Portland cement: It is similar to OPC, except that it is ground much finer, so that on casting, the compressible strength increases rapidly. 5 Source. www.acclimited.com Major players in cement industry 1) Associated Cement Companies Ltd (ACC) ACC Limited is Indias foremost cement manufacturer with a countrywide network of factories and marketing offices. Established in 1936, ACC has been a pioneer and trend-setter in cement and concrete technology.[5] ACC manufactures the following types of cement, in addition to which, it provides Bulk Cement and Ready Mix Concrete. Ordinary Portland Cements: 43 Grade Cement (OPC 43 Grade), 53 Grade Cement Blended Cements: Fly-ash based Portland Pozzolana Cement, Portland Slag Cement Cement plant State Capacity (MTPA) Bargarh Cement Works Orissa 1.20 Chaibasa Cement Works Jharkhand 0.87 Chanda Cement Works Maharashtra 1.00 Damodar Cement Works West Bengal 0.53 Gagal Cement Works Himachal Pradesh 4.40 Jamul Cement Works Chhattisgarh 1.58 Kymore Cement Works Madhya Pradesh 2.20 Kudithini Cement Works Karnataka 1.10 Lakheri Cement Works Rajasthan 1.50 Madukkarai Cement Works Tamil Nadu 1.18 Sindri Cement Works Jharkhand 0.91 Wadi Cement Works Karnataka 2.59 Tikaria Cement Grinding and Packing Plant Uttar Pradesh 2.31 Table No.1- ACC plants 2) Birla Corp The Cement Division of Birla Corporation Limited has seven plants, two each at Satna (M.P.) Satna Cement Works Birla Vikas Cement, Chanderia (Rajasthan) Birla Cement Works Chanderia Cement Works, Durgapur (W.B.) Durgapur Cement Works Durga Hitech Cement and one at Raebareli (U.P.)-Raebareli Cement Works. They manufacture varieties of cement: Ordinary Portland Cement (OPC), 43 53 grades, Portland Pozzolana Cement (PPC), Fly Ash based PPC, Low Alkali Portland Cement, Portland Slag Cement, Low Heat Cement and Sulphate Resistant Cement. [8] Cement Plants State Capacity (Mills.Ts) Satna Cement Works / Birla Vikas Cement Madhya Pradesh 1.73 Birla Cement Works / Chanderia Cement Works Rajasthan 2.50 Durgapur Cement Works / Durga Hitech Cement West Bengal 1.60 Raebareli Cement Works Uttar Pradesh 0.63 Table No.2- Birla cement plants 3) UltraTech UltraTech Cement Limited has an annual capacity of 52 million tones. It manufactures and markets Ordinary Portland Cement, Portland Blast Furnace Slag Cement and Portland Pozzalana Cement. It also manufactures ready mix concrete (RMC). The company has 11 integrated plants, one white cement plant, one clinkerisation plant in UAE, 15 grinding units 11 in India, 2 in UAE, one in Bahrain and Bangladesh each and five terminals four in India and one in Sri Lanka. UltraTech Cement is the countrys largest exporter of cement clinker. The export markets span countries around the Indian Ocean, Africa, Europe and the Middle East. UltraTechs subsidiaries are Dakshin Cements Limited, Harish Cements Limited, UltraTech Ceylinco (P) Limited and UltraTech Cement Middle East Investments Limited. [11] Cement Plants State Awarpur Cement Works Maharashtra Hirmi Cement Works Chhatisgarh Gujarat Cement Works Gujarat A.P.Cement Works Andhra Pradesh Jafrabad Works (NCCL) Gujarat West Bengal Cement Works West Bengal Magdalla Works (NCCL) Gujarat Ratnagiri Works (NCCL) Maharashtra Arakkonam Cement Works Tamil Nadu Jharsuguda Cement Works Orissa Table No.3- Ultratech cement plants The company has an annual capacity of 48.8 million tonnes, and manufactures and markets ordinary portland cement, portland blast furnace slag cement and portland pozzalana cement. 4) Ambuja Cements Ltd Ambuja Cements Ltd. (ACL) is one of the leading cement manufacturing companies in India. The Company, initially called Gujarat Ambuja Cements Ltd., was founded in 1983. The Company commenced cement production in 1986. The global cement major Holcim acquired management control of ACL in 2006. Holcim today holds little over 46% equity in ACL. The Company is currently known as Ambuja Cements Ltd. ACL has grown dynamically over the past decade. Its current cement capacity is about 25 million tones. The Company has five integrated cement manufacturing plants and eight cement grinding units across the country. ACL enjoys a reputation of being one of the most efficient cement manufacturers in the world. Its environment protection measures are on par with the finest in the country. It is one of the most profitable and innovative cement companies in India. [9] Cement Plants State Bhatinda Punjab Ambuja Cement (Junagadh) Gujarat Bhatapara Chhatisgarh Farakka West Bengal Table No.4- Ambuja cement plants 5) Jaiprakash Associates Limited Jaypee group is the 3rd largest cement producer in the country. The groups cement facilities are located in the Satna Cluster (U.P), which has one of the highest cement production growth rates in India. The group produces special blend of Portland Pozzolana Cement under the brand name Jaypee Cement (PPC). Its Cement Division currently operates modern, computerized process control cement plants with an aggregate capacity of 21.30 MnTPA. The company is in the midst of capacity expansion of its cement business in Northern, Southern, Central, Eastern and Western parts of the country and is slated to be 37.55 MnTPA by FY12 (expected) with Captive Thermal Power Plants totaling 702MW.[7] Cement Plants State Rewa Plant and Bela Plant Madhya Pradesh Ayodhya Grinding Operational unit and Cement Blending unit Uttar Pradesh Cement Grinding Unit Haryana Dalla cement factory and Chunar cement factory Uttar Pradesh Gujarat Cement Plant Gujarat Table No.5- Jaypee cement plants 6) Binani Cement Binani Cement Limited is the flagship subsidiary of Binani Industries Limited (BIL), representing the Braj Binani Group. The cement business started operations in 1997, in Sirohi District, Rajasthan. The Companys product portfolio includes Ordinary Portland Cement, Pozzolona Portland Cement and Ground Granulated Blast furnace Slag (GGBFS). [10] Binani Cement Ltd. produces cement of two grades: Grade 43 Grade 53 PPC (Portland Pozzolana Cement) The Binani Cement Plant is in Pindwara, District Sirohi, Rajasthan 2Source. https://www.ibef.org/industry/cement.aspx 3Source.https://www.indiainbusiness.nic.in/industry-infrastructure/industrial-sectors/Cement.htm 4Source. https://www.reportlinker.com/p0243979/Industry-Analysis-Cement.html About Lafarge Cement Lafarge is the leader in building materials; with a turnover of $15.88 billion in 2009. It has been in operation since way back in history in 1833; when it started as a limestone mining company. But as far as the Indian market goes, Lafarge actually began operations in 1999. And then began a slew of expansion plans in the Indian market; combined with a number of insightful, and at times, path breaking marketing initiatives. Lafarge currently has three cement plants in India: two integrated plants in the state of Chhattisgarh and a grinding station in Jharkhand. Total cement production capacity of Lafarge in the Indian market currently stands at around 5.5 million tons. Lafarge India produces different types of cements like Portland Slag Cement, Portland Pozzolana Cement. The company is a leading cement player in Eastern India. Its brands Lafarge Cement and Lafarge Concreto Cement enjoy high brand equity here and are amongst the highest priced brands. Lafarge is committed to the India n market and has firm plans to expand its capacity in India. Lafarge enjoys high brand equity through its different brands; Lafarge Concreto, Lafarge Duragard and Lafarge Cement Lafarge Concreto Lafarge Concreto has been launched by Lafarge to meet the need of homebuilders in India for truly premium all-purpose cement. Concreto was developed in Lafarges state-of-the art laboratories, which are extensively networked with its Central Research Institute in France. The company has leveraged its combined know-how of more than 170 years and its experience across 75 countries to develop this unique product. Concreto is a specially engineered, premium quality all purpose cement. It can be used for varied applications like roofing, foundations, beams, columns, plastering and brickwork. It is specially formulated to provide a denser concrete mix than normal cements. Concreto is characterized by: High ultimate strength due to the addition of highly reactive silica containing more than 95% glass content. Enhanced durability due to optimum pore refinement and consequently denser concrete matrix this improves the impermeability of the concrete. Exceptionally high resistance to chemical attack (sulphates and acids). Protects reinforcement from corrosion. Reduction of structural cracks due to lower heat of hydration than ordinary cements. Low heat of hydration and higher resistance against alkali-reactive aggregates. Cement Plants Lafarge currently hasfour cement plants in India: two integrated plants in the state of Chhattisgarh,onegrinding station each in Jharkhand West Bengal. Total cement production capacity of Lafarge in the Indian market currently stands at around 6.5 million tons. Cement Plants State Sonadih Chhattisgarh Jojobera Jharkhand Arasmeta Chhattisgarh Mejia West Bengal Table No.6- Lafarge cement plants Segmentation Cement is a bulk commodity so the industry is mainly product based. Segmentation is based on its various products i.e. Portland pozzolona cement, quick hardening cement and ready mix cement. Business to business (B2B) Cement industry deals with real estate, construction companies and other institution. For example Real estate sector Business to consumer (B2C) Cement industry deals with individual customers. For example Individual home builders Industry focuses on relationship approach, so as to build and maintain trust centered relationship. The cement Industry is mostly done through mass marketing, as it doesnt have any customized product for any specific group of customers. Marketing Mix The 4 Ps of marketing mix comprises of: Product Place Price Promotion Figure No.2 Marketing Mix 1) Product Cement industry has various ranges of products. For example: 2) Price Figure No.3 Product Mix 2) Place Distribution has three stages: Figure No.4 Distribution Channel 3) Price The price of cement totally depends on its demand and supply. Where consistent demand for cement persists, the prices are high. The rates gradually increase in that particular region where infrastructure development is taking place. The total demand for cement rises by 8 per cent/annum.[12] Every year price realisations of cement, from October to May, are at higher side and during the monsoon season, from June to September, they are low. This is a seasonal phenomenon of demand and supply, and it differs from region to region. There are also regional variations in cement prices. 4) Promotion Indian cement market is different from the rest of the world because the largest segment of buyers of cement in India is the individual home owners rather than the institutions. Although this scenario is witnessing a change due to the boom in the organized realty sector, individual home owners form a significant segment that no cement marketers can ignore. Although these individuals shell out the money to purchase cement, they are not the decision makers in the buying process. The intermediaries like the contractors; masons etc take up the role of the influencer/decision makers in the purchase of this product. Since the consumers view this product as a commodity, the involvement of ordinary home owners in the purchase. Indian cement marketers have long been trying to brand this commodity. Due to rising competition, many companies are also looking for a unique product positioning through strong brands and are creating separate marketing teams for their different categories of products. Promotion a key element ingredient in marketing campaigns consists of diverse collection of intensive tools. Sales promotion and incentive schemes are mostly short term and designed to stimulate quicker or greater purchase of particular product or services by consumer on the trade. The various sales promotion methods adopted by the company are:- Advertisement through television, newspaper, hording, wall painting, calendar etc Dealers and retailers meet and training program. Architect and engineer meet. Incentives schemes to dealers like cash discount, quantity discount, annual discount, target setting, loyalty discount, annual visits to tourist places, annual gifts. Dealers relationship program like best seller award and other award programs. Company visits to dealers shop. Many cement companies have developed their own unique communication tools like logos, taglines, propositions and brand ambassadors. Some of them are as here under: Cement Brand Brand ambassador Baseline/Slogan Proposition ACC cement No Build with Confidence ACC cement builds with care and responsibility. Ultratech cement No The Engineers choice The cement is the experts choice. Thus certifying its credibility. Jaypee cement Sachin Tendulkar Andar Se Solid The cement has superior strength, protection and can withstand the test of time like its brand ambassador. Ambuja Cement Boman Irani Giant Compessive Strength/ Ye Deewar Nahi totegi Thoughts can change, people can change but the strength of the cement will remain for life time. Binani Cement Amitabh Bachchan Sadiyon ke liye The tagline stresses on durability as does the image of its brand ambassador. Lafarege Concreto cement M.S.Dhoni Because homes are not built everyday The cement is about strength, versatility as its brand ambassador and building Dream home Birla cement No Mazboot har Pal The cement has strength and durability Table No.7 Promotion of various cement brands World Cup campaign of Lafarge Lafarge India, the Indian subsidiary of the French building materials major, have recently launched its new advertising campaign for the ICC World Cup. The company has roped in one of Indias most popular cricketers and the captain of the Indian cricket team, Mahender Singh Dhoni as its brand ambassador. The ad campaign, for which Lafarge has commissioned Ogilvy Mather, has been allocated a budget of INR 5 crore by the company. With this campaign Lafarge brand is banking on the mass popularity of cricketers in India to help establish its brand image. The campaign had been launched in states like West Bengal, Bihar, Jharkhand and Orissa. The campaign has adopted a 360-degree marketing approach around it, The theme of the campaign is that as a captain leads a team of experts on the field to victory, so does a builder lead a team of experts (architects, planners, masons, painters) for the completion of a dream home. Quite like a team and its captain, a homebuilder also needs to have a clear strategy or plan in mind while building his home. Like a team has to have the right mix of batting, bowling and fielding talents, a homebuilder needs to make the right choice of materials for finish and durability. Press ads The strategy for the press ads is that before every Indian Match during the world cup there was strip ads in various newspaper in West Bengal, Jharkhand, Bihar and Orissa in four languages i.e. English, Hindi, Bengali and Orria Launch ad During the match On loosing day After winning the World Cup Hoardings The hoardings have been put up at various important juncture in West Bengal, Jharkhand, Bihar and Orissa. Other brands/products have also launched their campaigns with celebrities for the World Cup. We will now go through their promotional strategies, to have a look at their of Lafarge cement. Overview of promotion for ICC World Cup India has always been an enormous market for consumer products and considering its huge population size, its not an easy task to reach out to the targeted audience. However with an event like the World Cup, which brings cricket fans together, it becomes an easier and a bigger platform for marketers to communicate with their consumers. Cricket in India is known as another religion all together. And players like Sachin, Dhoni and Sehwag are worshiped as no small deities. The brands endorse them with their products and the reach they obtain is wider than anyones expectation because the common man connects and admires these players. Today with abut seventy five percent of Indias population still living in the rural areas, an event like the World Cup in a country like India is a massive vehicle to reach the masses. Also due to higher media consumption from all sectors, the reach will be phenomenal. Sponsors of ICC world cup In terms of sponsorships, eight brands have come on board as partnering or associate sponsors with brands such as Castrol spending up to 30 per cent of their annual marketing budgets reserved for the cricket season, as per media reports. List of sponsors that have come on board include: LG Hero Honda Moneygram international Hyundai Reliance Communication Yahoo Fly Emirates ESPN STAR SPORTS Pepsi Castrol LAYS Sony Bravia Reebok AIRTEL DIGITAL TV Promotion of brands in World Cup season with celebrity: Brands/Products Brand Ambassador Baseline/ Slogan Proposition Pepsi MS Dhoni, Harbhajan Singh, Sehwag, Suresh Raina and Kevin Peitersen Change the game Pepsi has always been brand that embodies the most prevalent youth sentiment. Castrol Sachin Tendulkar Castrol World Cup ka Hero Castrol as the champion of lubricants suggested by Sachin who is the champion in cricket. Lays Saif Ali Khan and M.S Dhoni Be a little Dillogical The brand make a strong connect with the youth talking about what one wishes to do versus what one has to do. Sony Bravia M.S Dhoni Colour like no other Watching cricket in high definition TV with crystal clear picture and colour. Adidas Sachin tendulkar, Virender Sehwag, Kieron Pollard, Lasith Mallinga, and Dwayne Bravo. Bring it on The tagline reflects the adaptability and toughness which is brought up by Adidas. Reebok M.S Dhoni and Yuvraj I am what I am It is for todays youth who are proud to be unique Airtel digital TV Kareena kapoor and Saif Ali Khan Come home to the stars Watching the nations favourite sport in high definition as watched by stars. Nike Sachin Tendulkar, MS Dhoni, Yuvraj Singh, Zaheer Khan, Harbhajan Singh, Gautam Gambhir and Virat Kohli. Bleed Blue Very strong empathy towards cricket in India Idea Kapil Dev,Arjuna Ranatunga, Irfan Khan, Clive Lloyd, Allan Border, Steve Waugh Lets Keep Cricket Clean While espousing clean cricket, the legends also urged to change to Idea, which delivers better mobile signals in the toughest of locations. Big Bazaar M.S Dhoni and Asin Isse sasta aur acha kuch nahi Fuelling the passion in their fans through exclusive merchandize as recommended by the brand ambassadors. Table No. 8 Promotion of different Brands and Product 11Source:www.ultratechcement.com 6Source: www.lafarge-india.com 7Source: www.jalindia.com 8Source: www.birlacorporation.com 9Source:www.ambujacement.com 10Source:www.binaniindustries.com/group/binani-cement/cement-landing.asp 12 Source: https://www.projectsmonitor.com/detailnews.asp?newsid=9693 Introduction to Research Statement of the Problem How effective is the World Cup campaign of Lafarge cement with Dhoni Data Collection The descriptive nature of research necessitates collection of primary data from dealers, individual home builders and promoters through market survey, personal interview technique was used and interview was conducted through structured questionnaire the questions were asked in prearranged manner. Research Instruments The research instrument chosen for conducting the survey was structured questionnaire was prepared as show as in the annexure. The questionnaire includes open ended as well as close ended question, few open ended question were included to obtain the perception of the dealers. Sample Plan A sampling technique was chosen for the study was Random Sampling Technique. This is the most common method of selecting the sample. This is because the dealers, home builders and promoters are localized in different parts. It gives all dealers and home builders in a group and equal chance of being selected for the purpose of the survey. Sample Size Sampling Design Sample universe West Bengal Sampling unit- Dealers and customer Sample size- 50 which include 20 dealers, 20 Individual home builders and 10 promoters. Contact Method Personal interview were used for conducting the market survey. Personal interview had the benefit one to one communication between the researcher and the respondent. If the respondent is having any doubt or queries in their mind, they can get heir doubts clarified from the researcher on the spot and so superior of data was collected from the survey was collected from the survey. From my survey I have found that the market for cement industry is not uniform, the market share of cement are different in different market. Statistical Analysis 1. How many brand they keep in store. Cement brands Number of Dealers Multi brand 12 Single brand 8 Dealers store about 1 to 3 brands and sub dealers store 3 to 4 brands. They generally do not push any brand but if the customer does not have any brand preference the dealers suggest the brand for which they have dealership. 2. Do your customers have any brand preferences? (As per dealers) Response No. of Dealers Yes 12 No 8 3. Brand preference Brand Percentage of preference Promoters IHBs ACC 15% 5% Jaypee 3% 2% Lafarge Duraguard and Concreto 8% 6% Birla 4% 4% Ambuja 14% 4% Ultratech 20% 5% Binani 2% 0% The preference of customer also depends on the availability, price and quality as stated by the customer it also depends on the word of mouth. Ultratech cement have10 cement plants in India so it is easily available and Binani cement has low preference as the plants are located in Rajasthan so it is not easily available in West Bengal. The preference of the brands depends upon the following factors: Price Quality Availability The promoters preference generally depends upon the price and availability. And the individual home builders preference depends on quality and price. When there is no preference then the dealers suggest the customer about the cement brand. 4. When customer does not have any brand preference: Brand Dealers preference ACC 22% Jaypee 3% Lafarge Duraguard 10% Lafarge Concreto 7% Birla 8% Ambuja 18% Ultratech 30% Binani 2% Ultratech is the most preferred brand among the dealers because the company is more dealer friendly and provides more incentives. As stated by the dealers the company provides these following facilities which depend upon their performance: Mediclaim policy Complementary tour packages Gold coins Discounts T shirts Calendars, Notepads, Diary. Small gifts Most preferred promotional activities of cement brands Activities No. of home builders Promoters Individual home builders TV commercial 10 15 Hoardings 10 12 Others (Wall paintings etc) 3 0 6. Rank sales promotion activities according to their effectiveness (as per dealers) Activities Preference Dealer meet 70% Gifts 5% Hoardings 10% Incentives 5% Others 10% Dealer meet is preferred because it helps to gain knowledge about the company and also about its schemes. 7. The preference of brand ambassador for cement Response No of Dealers No. of home builders Promoters IHBs Yes 6 3 12 No 8 5 6 Does not matter 6 2 2 No (as per the dealers) They think that brand ambassador does not add any value to the brand. Cement is more about common man building his home; brand ambassador does not have any knowledge about the brand which they are promoting. Yes (as per the dealers) Brand ambassadors help in better product awareness. No (as per the home builders) Brand ambassadors know as much about cement as does the consumer. Therefore their endorsement does not change any perception of the brand Yes (as per the home builders) Brand ambassadors help to connect with the consumer and make them believe in it. 8. Please rate the following celebrity (as per the individual home builders) Celebrity Rank Percentage of Dealers Percentage of home builders Promoters IHBs Sachin Tendulkar 3 10% 12% 15% Amitabh Bachchan 2 35% 30% 37% M.S.Dhoni 1 48% 50% 38% Sourav Ganguly 4 7% 8% 10% The most preferred brand ambassador is M.S. Dhoni followed by Amitabh Bachchan, Sachin tendulkar and Sourav Ganguly. As stated by the dealers, promoters and Individual home builders, Dhoni is known for his leadership skills and excellence. Amitabh Bachchan has the image of durability. 9. Does promotion help in better product awareness? Response No of Dealers No. of Home Builders Promoters IHBs Very much 0 1 3 Somewhat 0 3 10 Little 7 0 0 No 13 10 3 For the dealers and promoters promotion does not play much important role in product awareness but for individual home builders promotion helps in better product awareness. 10. Type of promotional activity attracts you more Promotional activity No of dealers No. of home builders Promoters IHBs Advertisement(paper, TV) 2 2 3 Gifts/lucky draws 3 5 10 Information leaflet 15 8 2 Most preferred promotional activities for dealers and promoters are informational leaflet followed by advertisement (paper and TV). And for Individual home builders are Gifts/lucky draw followed by advertisement (paper and TV). 11. Ranking of the TVC of different cement brands Name of cement Rank Percentage of dealers and home builders 1. ACC 2 18% 2. Jaypee cement 6 8% 3. Lafarge Concreto cement 4 14% 4. Birla cement 7 5% 5. Ambuja cement 1 30% 6. Ultratech cement 3 15% 7. Binnani Cement 5 10% The most preferred TV advertisement is of Ambuja cement followed by ACC and Ultratech. 12. Have you seen the advertisement of Lafarge cement with Dhoni? Response No of dealers No. of Home Builders Promoters IHBs Yes 18 10 10 No 2 5 5 13. Where? Source No. of dealers No. of Home Builders Promoters IHBs TV 0 0 2 Newspaper 10 7 8 Hoardings 18 2 1 From the above graph and data in point number 12 and 13 it is observed that the advertisement of Lafarge Concreto with Dhoni is media effective as almost all of the dealers and home builders have seen the advertisement. 14. Message from the advertisement of Lafarge Concreto with Dhoni. Dealers The message is for the home builders from the captain that before building a house you must plan and move ahead The captain is giving his assurance for Lafarge cement for building your dream house Home builders Lafarge is getting serious about the campaign The right cement is an important part in house building Some of the dealers and home builders just stated that its a good advertisement and the Dhonis message is appealing. Analysis of the survey The analysis is done in SPSS I have taken few variables to analyze that how the preference of brands depends on the promotional activities and also on the brand ambassadors of the cement industries. 1. Dealers Correlation is to designate a simple correlation between two variables. a) The correlation is between the preferences of cement brands by the dealers and the effective sales promotion activities of the cement companies Correlations Brand preference Effective sales promotional activity Brand preference Pearson Correlation 1 .087 Sig. (2-tailed) .716 N 20 20 Effective sales promotional activity Pearson Correlation .087 1 Sig. (2-tailed) .716 N 20 20 Form the above result it is observed that the preference of cement brands has a positive correlation with the effective sales promotional activity. So the cement industries should do effective sales promotional activities to improve their sales. The significance level is .716 which is more than .05 so there is more than 5% chance that this relationship occurred. b) The two variables are the most preferred TV advertisement of the cement brands and the preference of the cement brands by the dealers Correlations Most Preferred TV commercial of cement brands Brand preference Most Preferred TV commercial of cement brands Pearson Correlation 1 -.260 Sig. (2-tailed) .269 N 20 20 Brand preference Pearson Correlation -.260 1 Sig. (2-tailed) .269 N 20 20 The correlation between the most preferred TV advertisement and the preference of cement brands for dealers is negative. So it can be concluded that the preference of cement brands does not depend on the TV advertisement. The significance level is .269 which is less than .05 so there is less than 5% chance that this relationship occurred c) The two variables are preference of cement brands and the preference of brand ambassadors. Correlations Brand preference Brand Ambassador preference Brand preference Pearson Correlation 1 .017 Sig. (2-tailed) .944 N 20 20 Brand Ambassador preference Pearson Correlation .017 1 Sig. (2-tailed) .944 N 20 20 From the above table it is observed that the preference of cement brands have a positive correlation but the value is very low which is .017 which means the brand preference for dealers is not very much dependent on the brand ambassador of the cement brands. The significance level is .944 which is more than .05 so there is more than 5% chance that this relationship occurred. Individual home builders a) The correlation between the brand preference of IHBs and the most preferred TV advertisement of the cement brands. Correlations Brand Preference Most preferred TVC of cement brands Brand Preference Pearson Correlation 1 .089 Sig. (2-tailed) .710 N 20 20 Most preferred TVC of cement brands Pearson Correlation .089 1 Sig. (2-tailed) .710 N 20 20 The above table shows positive correlation between the most preferred TV advertisement and the brand preference. It can be concluded that the individual home builders get somewhat influenced by the TV advertisement in case of preference of cement brands. b) The correlation is between the brand preference of IHBs and the brand ambassador for cement industries. Correlations Brand Preference Brand Ambassador Brand Preference Pearson Correlation 1 .585** Sig. (2-tailed) .007 N 20 20 Brand Ambassador Pearson Correlation .585** 1 Sig. (2-tailed) .007 N 20 20 *. Correlation is significant at the 0.01 level (2-tailed). The result shows that there is a positive correlation which is 0.585 between the two variables, which means the IHBs prefer brand ambassadors for cement. If the cement companies use brand ambassadors for their promotion it will help to increase the brand preference for the IHBs. The significance level is .007 which is less than .05 so there is less than 5% chance that this relationship occurred. Promoters a) The correlation between the brand preference of promoters and the brand ambassador for cement industries Correlations Brand preference Preference for brand ambassador Brand preference Pearson Correlation 1 .571 Sig. (2-tailed) .084 N 10 10 Preference for brand ambassador Pearson Correlation .571 1 Sig. (2-tailed) .084 N 10 10 The table shows that there is a positive correlation i.e. 0.571 between the two variables, so the brand preference is dependent on the preference of brand ambassador for the cement brands. b) The correlation between the brand preference and the most preferred TVC of the cement brands. Correlations Brand preference Most preferred TVC of cement brands Brand preference Pearson Correlation 1 .260 Sig. (2-tailed) .468 N 10 10 Most preferred TVC of cement brands Pearson Correlation .260 1 Sig. (2-tailed) .468 N 10 10 The above table shows that the correlation between the two variables is 0.260 which is not very high, but the preference for brand ambassador has some effect on the brand preference for cement. c) The correlation between the brand preference and the most preferred promotional activity by the cement industry Correlations Brand preference Promotional activity which is more attractive Brand preference Pearson Correlation 1 .671* Sig. (2-tailed) .034 N 10 10 Promotional activity which is more attractive Pearson Correlation .671* 1 Sig. (2-tailed) .034 N 10 10 Correlation is significant at the 0.05 level (2-tailed). The brand preference is strongly correlated to the brand preference by the promoters. So the cement companies should do effective promotional activity to increase their preference. The significance level is .034 which is less than .05 so there is less than 5% chance that this relationship occurred. Conclusion From the above analysis it has been found that for dealers the brand preference is somewhat depends on the sales promotional activities like dealer meet, they does not prefer any brand just because of advertisement, it all depend on the company and the relationship between the dealer and the company. For the promoters the promotion plays an important role as from the analysis it is observed that they also prefer brand ambassadors. As stated by the promoters the price and availability is also important. The Individual home builders gives lots of importance to the promotions, because the promotion help in better product awareness, but other factors which are important are price, quality and word of mouth. The findings and the data states that for cement industry the role of brand ambassadors is becoming vital day by day for the customers as it help them to recall the brand name of the cement. The World Cup promotion of Lafarge Concreto with Dhoni is media effective and the customer received the desired message from the advertisement. Recommendations The effectiveness of an advertisement may be gauged by the life it enjoys in the memory of the prospective customer, which is proven when people recall a particular advertisement instantaneously. The World Cup campaign of Lafarge Cement with Dhoni is effective as proved by the data and findings from the survey. Based upon the time spent in the market, useful suggestions of the dealers customers and the findings from the survey, following recommendations can be suggested for increasing the effectiveness of Lafarge cement. Lafarge cements market share in Kolkata is a lot lower as compared to that in towns like Kalyani and Bandel. As such, it is advisable that Lafarge should increase its sales promotional activities in Kolkata such as loyalty program for dealers etc. Lafarge is the market leader in Bihar and Jharkhand so it should also do the same marketing strategy to increase their market share in Kolkata. The number of dealers and sub dealers for Lafarge cement is not equal to the main competitors Ultratech, ACC and Ambuja etc. They need to increase the no. of dealers as much as possible in West Bengal. From my survey I have found that customers did not able to recall the TVC of Lafarge Concreto, only few could recall the advertisement. So Lafarge should increase the frequency of their TV advertisement. Limitations The World Cup campaign of Lafarge Concreto was launched in West Bengal, Jharkhand, Bihar and Orissa. Due to location constraints I have only surveyed West Bengal. The major problem of the survey was that most of the respondents being very loyal to their brands didnt give exact answers. Like they didnt talk much about what problems they are facing, what are the different marketing schemes of the brand in which they deal etc? Many of the dealers/customers refused to answer any question at all. So the actual figures can be somewhat different from the one that I have found out. Being a very big region, it is quite possible that I was unable to explore some of the dealers/customers.