Why a Thesis Maker is a Necessary Part of Writing Your Research Paper

Why a 'Theory Maker' is a Necessary Part of Writing Your Research PaperIn this article I will clarify why a proposal producer is such a significant piece of making and composing your last research paper. It's a significant piece of the course and ought to be all around taken consideration of.First of all, the proposition ought to be your guide all through the course as you are composing your last research paper. In addition to the fact that it should give you a general thought of what your last undertaking will be about, yet it ought to be an exact portrayal of your subject. A proposal that isn't explicit will be extremely hard to alter and improve upon.Thesis holders can make your life a lot simpler from various perspectives. You ought to consider picking a postulation creator that gives a few distinct layouts to different fields of study. For instance, on the off chance that you are composing a PhD proposition the format ought to permit you to make a theory holder for physics.If yo u are doing a little exposition, at that point you might need to consider having a postulation holder explicitly intended for your task. These holders are commonly comprised of a few bits of paper which are connected together and go about as one major postulation. They make altering your composing a lot simpler as you don't need to stress over losing a great deal of work in the process.Some proposal holders will likewise be reasonable for online paper culmination. Online fulfillment permits you to overcome a progression of papers one after another, instead of doing them at the same time. This makes it a lot simpler to finish your papers without taking a break or proceed onward to the following paper.If you are utilizing postulation producers for your papers, at that point you will probably be doing an undertaking based paper. An undertaking based paper is an extraordinary method to increase a genuine comprehension of the subject of your paper. Truth be told, you will likely return t o your proposal producers for the themes that you are investigating the most, as it makes the procedure of research a lot simpler for you.Another interesting point when utilizing proposition holders is the sort of paper that you will be composing. Normally the holders are uncommonly intended for various sorts of papers, so pick a layout as per the sort of paper that you will compose. Far and away superior, do look into on changed holders and see what works best for you.Finally, the motivation behind your paper is to say something about the subject of your paper. In the event that you aren't sure how to say something about your point or can't think of a specific decision, at that point a theory creator is the ideal instrument to have. Try not to be happy with just realizing that you have a decent postulation; you should intend to make your proposition articulation is the subject of the entirety of your future articles and even papers.

Where to Find Argumentative Essay Writing Samples

<h1>Where to Find Argumentative Essay Writing Samples</h1><p>Argumentative exposition composing tests can be found in a wide range of spots. You may discover them while looking for the sources you have to inquire about a paper. On the off chance that you need extra contentious expositions models, in any case, you will need to discover places where these composing tests are promptly available.</p><p></p><p>One place you can discover these composing tests is on the web. Numerous web based composing tests locales have various them posted on their sites. These are as a rule for simple reference and are not planned for use as schoolwork assignments.</p><p></p><p>Another place you can discover contentious paper composing tests is inside your school's English division. The vast majority of the assets you will discover at your school's English office are additionally on their site. You can likewise look at your school's profic ient composing place in the event that they offer this service.</p><p></p><p>You can likewise take a stab at making an impression on one of your educators in your English division. Numerous teachers additionally offer pugnacious article composing tests as a component of their homeroom conversations. This is an incredible method to get a head start on the sort of pugnacious paper composing tests you are going to use all through your career.</p><p></p><p>Finally, there are likewise a few web based composing tests that you can use to get some training with your exposition composing. Web based composing tests generally originate from proficient essayists. They regularly have incredible involvement with the branch of knowledge of your article and can help you during the time spent composing it.</p><p></p><p>The procedure of composing an expert paper isn't a simple one. It requires a lot of time and exertion. So as to compose your factious article in the most ideal way, you should have the option to sharpen your aptitudes so you can create first rate expositions in brief time of time.</p><p></p><p>You can't bear to underestimate your paper composing. A great deal of it is about accuracy and remembrance. You ought to be set up with pugnacious paper composing tests to ensure that you are utilizing an assortment of convincing methods and not simply returning to general paragraphs.</p><p></p><p>You must have the option to separate yourself from the opposition with regards to article composing. At the point when you present a paper, you have to show that you can convey an elegantly composed and powerful article that will leave your perusers confused. Nobody needs to peruse something that isn't straightforward and that contains any kind of syntactic or spelling errors.</p>

Writing Upsc Essay Topics - Discover the Right Way to Write Upsc Essay Topics

<h1>Writing Upsc Essay Topics - Discover the Right Way to Write Upsc Essay Topics</h1><p>There are two fundamental strides to reviewing an exposition theme. First you have to choose what you need to state, and afterward compose your thoughts. With the assistance of an upsc group, it is anything but difficult to assemble the crude materials.</p><p></p><p>Topic first. The initial step is to pick a point for your exposition. Choose the subject you are generally enthusiastic about. On the off chance that you are keen on science, feel free to explore your topic.</p><p></p><p>Once you have a theme, sort out your thoughts. Your subject ought to contain certain focuses. For instance, on the off chance that you will expound on an organization, you should initially give some significance to its marking, its promoting or picture. Simply after you have sorted out your subject would you be able to begin writing.</p><p>& lt;/p><p>Write. When composing, recall the reason for the paper theme. You need to communicate a feeling on a specific subject. It isn't essential that you compose a paper. You simply need to think about a couple sentences.</p><p></p><p>For a school level composition, you can utilize exposition generators like 'Acing Essay for U'GRE Essay Generator.' They permit you to produce paper points dependent on basic layouts and prompts. These are acceptable in light of the fact that you don't need to stress over language structure and structure.</p><p></p><p>Aside from composing, you additionally need to realize how to sort out your contemplations and thoughts. Having this aptitude can give you an unmistakable thought regarding what you need to compose. You should simply take notes while you are composing. This will empower you to utilize these notes to include your very own view.</p><p></p><p>Make sure you kno w about the various subjects and points. Think about in the event that you will compose an article or simply go over it and alter it. Would you like to discuss your encounters or not? It isn't difficult to consider your point in the event that you have an outline.</p><p></p><p>For the best paper, follow the means recorded previously. Utilize your innovativeness and information to make use expositions to dazzle your cohorts and make your imprints higher.</p>

Raising Minimun Wage Essays

Raising Minimun Wage Essays Raising Minimun Wage Essay Raising Minimun Wage Essay Introduction: People of the white collar class all realize that the lowest pay permitted by law of $7.25 isn't adequate to keep up an agreeable way of life. There is impressive proof to show that the present ages agreeable ways of life require an increasingly extravagant cost for standard living. The average cost for basic items throughout the years has significantly expanded because of high buyer requests of items. As that being stated, $7.25 is sufficiently not for an upbeat way of life, food, and the bills. There are numerous occupations that loathe or simply cant bear the cost of paying high wages. In this manner, numerous businesses employ less to set aside cash. This causes a non-adequate compensation rate for open to living and high joblessness rates.The cupboards brimming with practically no food and little measured rooms loaded with different beds are what I see. The not all that professional houses in poor networks are loaded with children and flat mates. Living with cousin s, aunties, and uncles are the standard here. We as a whole need to share beds and one washroom. Suppers are arranged each night as a need yet other than that morning meal and lunch were to be eaten at school since its difficult to bear the cost of such nourishment for everybody at home. The battles of simply having the option to take care of the tabs, purchase shoes, and garments are the issues that are ascending in the white collar class with the swelling and taxes.Middle class families are characterized more by their desires than their income.Body:Body 1: (The average cost for basic items throughout the years has drastically expanded because of high shopper requests of items. )For some families in the white collar class that is the manner by which life begins; yet sometime down the road ages grow up to understand that they have to turn out to be a piece of the working class to give an adequate way of life. Presently a days however, its constantly about purchasing the trendiest th ing, name marks, and getting a rebate for EVERYTHING! Things like that cause for a more appeal of standard living. The social needs [continues]

Tailoring Your Strategy To Fit The Cult Essay Example

Fitting Your Strategy To Fit The Cult Essay In this article, I will talk about three parts of worldwide system: the companys mission, villous and Identity, brand methodologies, and ammo. Drawing upon Egger Hypotheses measurements of national culture (see Five Cultural Dimensions) and my own broad research and consultancy work, I will consider ten assembly Ana Leverage AT buyer conduct across nations, so as to assist administrators with bettering comprehend the connection among culture and system. Perceiving the distinctions will prompt expanded productivity in a companys worldwide advertising exertion and will eventually condition the accomplishment of any global venture. Crucial, Corporate Identity A critical component in the vital arranging of any association begins with its statement of purpose, an unequivocal definition of what an organization depend on, and connected to this, a dream explanation demonstrating where the organization needs to be later on, in some cases communicated as its key aim. Crucial vision should offer concentration to everybody who is engaged with the organization, be it straightforwardly (workers) or by implication (investors). This archive is approved for utilize just by Nail Wises at until May 2014. Ordinances corporate way of thinking of kisses. Aside from the collectivist qualities such proclamations express, they additionally show a high level of intensity separation, as on account of Toyota, whose strategic headed: Message from Top Management. Likewise, differentiate Microsofts strategic, help individuals and business all through the world to understand their maximum capacity, with Philips to Improve the nature of people groups survives auspicious presentation of important developments. The previous mirrors the Anglo-Saxon estimation of self-realization, while the last mirrors the personal satisfaction inclinations metal with regards to the Dutch character. In every one of these cases, it is crucial that an organization survey its statement of purpose considering its own social Dallas. A companys blew AT Itself eventually rennets ten qualities AT Its pioneers and in the event that these qualities are not shared across societies, at that point partners somewhere else may expe rience issues relating to the organization. We will compose a custom article test on Tailoring Your Strategy To Fit The Cult explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Tailoring Your Strategy To Fit The Cult explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Tailoring Your Strategy To Fit The Cult explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer A really worldwide organization would incorporate qualities that are shared by a greater number of societies than Just its own. In view of its strategic vision, an organization at that point distils its corporate personality, which additionally uncovers its fundamental beliefs. Normally the undertaking of making a corporate personality starts with the appointment of a suitable corporate name. Different components that add to corporate character incorporate the logo of the association and showcasing correspondences. Such an excess of, including language, lettering and affiliations, is intelligently an impression of the nation of origin of the association. The British correspondences advisor Nicholas Mind has characterized corporate way of life as an associations personality in its feeling of self, much like our own individual feeling of character. Thus, it is one of a kind. On the off chance that we consider this definition cautiously, we see that it is, indeed, a socially bound idea. To start with, the nature of uniqueness resounds fundamentally with individualistic societies. Moreover, the request by numerous associations that there be overall consistency of the considerable number of components of corporate ID, with the goal that the organization is seen all around, again gets from Western thoughts. As a general rule, corporate character interprets contrastingly in various pieces of the world. Adhering to uniqueness and consistency in corporate personality can be counterproductive, YOU Although the idea of the crucial vision are Western innovations, the training has been all around grasped by organizations around the world. Giving an explanation that communicates a companys vital purpose, its way of thinking, qualities, morals or operational viability has become standard worldwide administration practice. However closer examination of such proclamations uncovers telling contrasts in substance and structure over the world.

The Unexpected Truth About Top Argumentative Essay Topics for 2015

<h1> The Unexpected Truth About Top Argumentative Essay Topics for 2015 </h1> <p>What's the Iron Lady's job on earth history. For instance, suppose in case you're expounding on language history article than you may need to fuse the entirety of the data with respect to the history language on earth regardless of a particular district while in explicit language history paper, you would talk about history of the language of a specific area. Probably the best procedure to alter anyone's perspective is with a passionate speculation. Probably the best strategy to persuade anyone's brain is by method of an enthusiastic connection.</p> <p>Understanding how to create a solid pugnacious paper will assist you with propelling your own one of a kind contentious reasoning. The basic role of composing a pugnacious paper is to see how to persuade people to change their impression of things they firmly have confidence in. Then again the media theses require less time as the greater part of the materials are effectively accessible on the web. On the off chance that you wish to get high excellent research and postulation papers dependably and at a reasonable cost, you ought to likely endeavor utilizing EssaySupply.com. </p> <p>First of all, you should observe how the sole target of such exposition is to persuade the peruser of a particular conclusion. The deficiency of incredible help sources are going to bring about a reduction grade. On the off chance that you are feeling uncertain whenever, you should pick modest article composing administrations promptly accessible online instead of gambling for any blunder. Among the absolute first and principle issues many face when they should create an enticing article for school or for another object is picking a point. </p> <h2> Choosing Top Argumentative Essay Topics for 2015</h2> <p>When you buy modified papers from us, you don't need to be worried about the cash which you contribute. It's feasible for you to purchase contentious article at their site. A pugnacious article expects you to pick a point and have a situation on it. It is a specific kind of scholarly composition. </p> <p>You don't have to obtain excessively specialized with lawful pugnacious expositions, however ensure you get your work done on what the current laws about your preferred theme really state. In the event that you can't get a handle regarding the matter of the order, at that point you shouldn't choose for it else you won't can compose on it. Yearly driving tests should be compulsory for the underlying five years subsequent to getting a permit. </p> <p>An exposition may have a great deal of aims, however the major structure of all kind of articles will be same. The chief thought of your whole exposition will be your proposal proclamation. You must present the full idea in there. Each style contrasts in two different ways. </p> <p>Inspiration to make your own publicizing or media pugnacious exposition subjects isn't hard to find. Carrying on with a human life involves a determination of connections and participation in an assortment of gatherings. The utilization of contemporary contraptions has caused apathy which at that point is causing physical weakening. Presently, you have bunches of subjects to choose from and set out your considerations on paper. </p> <p>Books ought not be restricted. Composing an exposition is an ordinary errand given to every understudy in school. Correspondence papers additionally consolidate utilizing media. Every single convincing papers resemble pugnacious articles. </p>

Critical Evaluation Essay Topics - Easy Tips to Successful Writing

<h1>Critical Evaluation Essay Topics - Easy Tips to Successful Writing</h1><p>Critical assessment article themes are generally simple to think of however require more idea and research than simply picking a point and putting pen to paper. In case you're a rookie in school or an ongoing alumni, you might need to begin looking into key focuses that will be shrouded in your article. This will assist you with dodging entanglements that will prompt the disposal of any smart thoughts or superfluous writing.</p><p></p><p>Essays will frequently cover key focal points to the peruser. A few understudies like to incorporate fascinating realities while others like to incorporate statements that will say something or even make jokes in their exposition. Regardless of whether you need to talk about your inclinations, you ought to think about the length of your paper and on the off chance that you need to incorporate excessively or excessively little of the se elements.</p><p></p><p>The first thing you have to do is decide the key point you need to bring to the peruser. Ensure it's quite certain and not something that the crowd won't comprehend. Ensure you have a smart thought of to what extent your exposition will be so you can make a layout of the course and its objectives.</p><p></p><p>Once you've set up the reason for your paper, you'll have to make sense of where you need to start composing. There are a wide range of approaches to begin on a paper, so pick one that suits your character. Now and again you'll stall out in specific kinds of articles, particularly in the event that you aren't happy in a particular sort of composing. Be receptive to a few distinct styles of composing and don't be hesitant to challenge yourself by evaluating new things.</p><p></p><p>Before you ever start composing anything, you ought to have a smart thought of how much material you' ll require. In the event that you haven't composed anything for some time, you'll likely need to take some time and practice. Continuously start with what you know best and ensure you realize how to organize your paper. When you've had some training, you can develop itand build up a superior style for your essay.</p><p></p><p>One thing to remember when composing basic assessment article themes is that you shouldn't compose like an understudy. You should let your one of a kind voice appear on the other side and talk from your own encounters and information. It is your opportunity to show the crowd that you hear what you're saying and that you are proficient about the subject.</p><p></p><p>If you need to compose basic assessment article themes, you should consistently get to the meaningful part where you can without much of a stretch interface with the crowd. Try not to stall your paper with an excess of data that isn't important. You sh ould have the option to be useful but inventive and interactive.</p><p></p><p>Keep as a primary concern that when you meet somebody just because, you as a rule make a few associations that are not really founded on a handshake or beginning gathering. By talking from your heart, you will have the option to keep the relationship on a more grounded balance. Recall that you are searching for a companion, not an instructor, so you will have the option to associate all the more effectively to the crowd just as to your reader.</p>

Writing Essay on Your Interests and How Will You Build Upon Them at College

Writing Essay on Your Interests and How Will You Build Upon Them at CollegeIn writing an essay on your interests and how will you build upon them at college, you have to make sure that you write in the context of each section. You have to pay attention to the main point of each topic.In this type of writing, there are many different ways to approach the same topic. You can write about a particular subject, which you find interesting. You can also write about an activity that you enjoy.For example, if you like to play tennis or basketball, you could talk about the popular activities you enjoy. Or, you can talk about a particular place that you visited or a very specific activity that you did. This is how you can get an overall feel for what you find important.What are your interests and how will you build upon them at college? The next part of your essay can be about the interests you have. When you are writing this part of the essay, you can use this as a vehicle to talk about any of the topics you have mentioned earlier.Once you have established what your interests are, you need to work on outlining them. You can start by writing down all of the hobbies that you have and how you plan to use these skills as a student. This part of the essay is a great way to outline your own interests.Once you have done this, you need to move on to the parts of the essay where you are going to be talking about your interests and how will you build upon them at college. This part of the essay will require some more creativity. You have to think about what your passions are and how you plan to use these things to benefit you as a student. One thing you will want to do is to think about ways in which you will apply your knowledge of particular topics and activities to your interests.Finally, you want to make sure that you find a style of writing that fits you. Sometimes you will want to use formal English style and sometimes you will want to go for informal English style. Try to f ind a style that fits your personal style and see if it helps you to express yourself clearly.In all, this is an easy way to outline what you are going to write about in the essay. Just follow these tips and you will be able to get started writing your essay on your interests and how will you build upon them at college. Remember, that when you are trying to write an essay, you want to be clear and concise so that you do not leave out important information.

Hiring A Research Writing Service To Get Your Thesis Done

Hiring A Research Writing Service To Get Your Thesis DoneEvery student, young and old, academic or not, should understand the basics of research thesis writing before they commit to anything. To complete a thesis involves a lot of research work, and this article will help you understand how to make the most of your writing skills. After all, it is better to be concise, and to explain in simple language exactly what you mean to achieve.Researching is an essential part of a thesis, and it is only as good as the quality of the research that you do. Thesis writers have to devote a good deal of time to understanding the subject matter of their clients' research. For this reason, they have to understand the objectives of the reader. A thesis writing service can supply the research information that is essential for your final output.Research should always start with solid research. This means understanding the basics of the topic that you want to research. Knowing the basics will enable you to look into things more closely, and you will be able to define the subject more clearly, as well as determine the proper form of writing for the topic. This will make it easier for you to construct a thesis, or at least make it possible for you to begin your research right away.One thing that is essential to a thesis is that the writer should always start with a general form of research. He or she should learn as much as possible about the topic, so that he or she can cover all of the bases when creating a thesis. At the same time, the writer must remember that every topic will need a different type of research, as there are many topics that can be researched in a variety of ways.Data is the first thing that need to be gathered, and this is generally done by the writer. In this case, the writer will find information from a variety of sources, from books, articles, and even the Internet. Data can then be used to construct a paper that is complete. In addition, data can also be use d to write a thesis.After the data has been collected, the thesis writer should go back and organize the data, to make it easier to organize the thesis. When he or she has an outline, he or she can begin writing. Writing a thesis is all about making the right beginning, and then following that outline. Before the writer gets too far into the project, he or she should have written a good deal of content, and this will enable him or her to continue working on the thesis once he or she has learned the details of the topic.After the outline is in place, the thesis writer can move onto the research. This can be done through multiple forms of research, such as direct observation, interviews, and the like. Finally, the research should be integrated into the outline. By using this method, the writer will be able to finish the entire thesis in just a short amount of time.When a thesis is completed, it should then be submitted to a university. There are two different methods that a thesis wri ting service can use to create the necessary papers. In one form of the thesis writing service, the writer will be working with someone who has taken the time to study the topic, and who knows exactly what he or she is doing.

Business Practices Essay Example For Students

Business Practices Essay Companies must have satisfied employees to satisfy customers. Continental Airlines is a perfect example of how a company can succeed by putting the emphasis on the employees and customers. Continental demonstrates remarkable turnaround from a disastrous performance. In the early 1980s, the management of Continental believed that the only way to save the company was to lower airfares, and to reduce all possible expenses. In doing so, it demolished the product and their quality of service. For instance, in the early 1990s, pilots could earn bonuses if the fuel burn rate on their airplane fell below a specific amount. The program motivated pilots to fly slowly, which often resulted in missed arrival times. Because of the delays, it was sometimes necessary to divert customers to the competition. Another example of this horrible low-cost approach was the CALite program. Continental replaced all first-class seats in some airplanes with coach seats to lower the cost-per-seat. This failed when airplanes were swapped during adverse weather conditions; the business class seats were not available to the passengers that had paid for them. Moreover, CALite eliminated all food on flights, all travel agent commissions, and all corporate discounts. This infuria ted many of their very important customers. After 15 years of this low-cost approach, Continental had succeeded in creating services that nobody wanted. Continentals organizational culture was terrible. Many of the employees felt ashamed to work for Continental. Some employees were so ashamed, that they removed the logo from their shirts. To make matters worse, Continental had put in place a horrible communication structure: Nothing was told to the employees unless it was absolutely necessary. Most employees found out about company activities, plans, and performance through the public press. They did not have ways to share their ideas nor ask questions. For example, if an employee came up with an idea for improving service for the first-class passengers, there was a useless form to fill out. The information was hardly ever collected, and was never used as a source of possible improvements for the company. Furthermore, there were so many rules to follow that employees could not possi bly do what was the best for customers. The Department of Transportation ranked Continental tenth out of the ten largest U.S. airlines in all key customer service. Especially abysmal scores for on-time arrivals, baggage handling, customer complaints, and voluntary denied boarding. Continental had been through two bankruptcies and ten presidents over ten years. It also had not posted any profit since 1978. The Go Forward plan was implemented under Gordon Bethune, Continentals chairman and CEO, and Greg Brenneman, president and COO. This plan had four components: (1) Fly To Win as a marketing plan, (2) Fund The Future as a financial plan, (3) Make Reliability A Reality as a product plan, and (4) Working Together as a people plan. In Fly To Win, the plan was designed to build up Houston, Newark and Cleveland markets by drawing more business fliers than leisure fliers. The Fund The Future was designed to restrict the balance sheet to gain liquidity and to sell on strategic assets. The Make Reliability A Reality showed business travelers that Continental is reliable and regained trust and confidence of customers. Finally, with Working Together, the purpose was to change Continentals organizational culture to an environment in which people enjoy working together for the company. With Go Forward plan, Continental begged forgiveness from the customers they had previously treated poorly. The f orgiveness campaign had two parts. First, they collected angry letters from customers and then divided them amongst the officers-executives through the rank of vice president. Furthermore, Continental assigned one officer to each city in their system. Then they started making phone calls. The goal was not only to apologize, but also to explain their plans to fix the company. Each phone call took easily an hour, since the customer was invariably frustrated and wanted to let them know just how badly. Customers usually appreciated the time and effort. To improve the level of customer satisfaction, Continental concentrated on what frequent business users had to say. These customers regularly paid full fare and traveled often. Their demands were simple: airplanes and terminals that are safe, comfortable, and attractive. Other concerns were on-time flights reliable baggage handling, and good food at mealtimes. With the exception of safety, Continental had failed on all of these accounts m iserably. The first thing they did was painting the exteriors of every airplane to match the interior. All the carpets in the airport terminals were replaced. The old Continental logo was redesigned as well. The renovation was completed in six months. Continental received high marks from customers and employees. In fact, many of them could perceive Continental was changing visibly. To assure on-time arrivals, flight schedules were rewritten by the Department of Transportation according to what pilots and airport operators advised. Continental also offered employees a reward: For every month, each employee would receive $65, if the company finished in the top five out of ten airlines in on-time performances as measured by DOT. With in months, most flights were on time and regularly finishing in the first place. The food policy was adjusted to reflect the time of the day, length of flights, and class of service. For instance, the breakfast is now served on 7:00 A.M. Nowadays, the firs t-class meals consist of items like fresh pasta, soups, sandwiches, and freshly baked cinnamon rolls. In 1995, Continental made a profit of $224 million, and in1996 it more than doubled that. Early Western Civilization A Gift of Peace from th EssayFinally, Continental had to regain the faith the employees had lost in the company. The company needed to establish new culture, where employees are liberated and can perform effectively. Establishing communication with employees was the most significant element in the new Continental culture. It began with replacing 50 of the 61 officers with 20 new individuals, who were people-oriented and team players. Thus, officers are now more accessible to employees. There are bulletin boards throughout the system to inform the employees of daily news. Newspapers and magazines are published to inform what is happening in the company. Officers of Continental hold an open house every month for employees to get answers to the questions they have. A 24-hour hotline was put in place to handle employees suggestions and to improve employee involvement. Continental set up incentive plans for employees, for example, employees can earn up to 15% of Continentals profit. The sales forces receive payments linked to the gains in revenue from business travelers. Reservation agents receive bonuses based on responsiveness and the number of completed calls. As a result, the proportion of customer reservation calls answered within 20 seconds jumped from 20 percent to more than 90 percent, the best in the industry. In 1999, Continental was named one of the Best Companies to Work for in America by Fortune magazine. Through hard work and open-minded policies Continental has pulled back from their nosedive. Continentals new focus on employee and customer satisfaction has resulted record profits and shareholder satisfaction. The basic principles of marketing mix (Product, Price, Promotion, and Place) were applied with great success. Continental illustrates the point that the 5th P, or People, is truly the most important. Sources1. Flynn, Gillian, A flight plan for success, Workforce, Jul 97,Vol.76 Issue 7, p72, 2. Puffer, Sheila M, Continental Airlines CEO Gordon Bethune on teams and new product development, Academy of Management Executive, Aug 99, Vol. 13 Issue3, p283. Brenneman, Greg, Continental Airline Holdings Inc.: organizational change, Management: airlines-Management, Harvard Business Review, Sep/Oct 98, Vol. 76 Issue 5, p162, 4. Laura Goldberg, Airlines detail how they will improve customer service, Houston Chronicle,